Being a Small Business During Black Friday: What It’s Really Like
Black Friday is one of the biggest shopping events of the year that signals the start of the festive season. But for many small businesses like ours, it can also be one of the most challenging times.
While huge companies like Amazon, eBay, and big-box retailers flood your screens with flashy ads, endless discount codes, and marketing campaigns worth more than our entire annual revenue, we’re over here working just as hard with far fewer resources. Competing in that space as a small, specialist business refurbishing office equipment is no easy task.
Why Black Friday Is a Challenge for Us
For big brands, Black Friday is a well-oiled machine. They have massive advertising budgets, entire teams dedicated to marketing strategy, and the ability to slash prices without feeling the financial sting. Their discounts are backed by deep pockets, giant warehouses, and automated systems that ship thousands of units without a second thought. For small businesses, the story is different. We don’t have the luxury of spending thousands on ads or offering huge discounts without risking our livelihood. Every promotion has to be carefully balanced. Every email, social post, and product listing is created by real people - often late at night, after the “day job” of actually running the business is done. And whilst large companies automate almost everything, small business owners are here manually packing orders, answering messages, oh and writing these blog posts !
What We Do Have
Even if we can’t compete with the big-budget marketing giants, we have something special on our side: connection.
- We know our customers by name (and you know ours too !).
- We understand why you’ve chosen us - because our products are refurbished with care, and because you value the story behind them.
- Office printers and scanners that are actually reliable - not rushed out the door
- Transparent pricing
- Expert advice tailored to what you and your business needs
What Makes Working With a Small Business Different
When you buy a refurbished printer from us - whether it’s a Zebra or Honeywell label printer for shipping, an HP laser printer for the office, or any of our other business-ready devices - you’re getting:
- Quality you can trust: Every unit is inspected, tested, and refurbished by hand.
- Reliable support: Real people who actually know the machines inside out.
- Sustainable choices: Refurbished printers keep perfectly good equipment out of landfill.
- Good value without cutting corners: Fair pricing, not artificially low loss-leaders.
Where Your Purchase Goes
Your order doesn’t disappear into a faceless corporation. It helps:
- keep skilled refurbishing technicians employed
- support local suppliers
- reinvestment in tools, parts, and sustainable business practices
- keep the lights on and the workshops running
Most importantly, it helps us keep high-quality business equipment affordable for businesses just like yours.
So, while you might not see our name splashed across massive Black Friday ads, your support means a lot to small businesses like ours.
Whether you buy from us this week, next month, or next year - thank you for choosing a small business and giving refurbished equipment a second life. It really makes a difference to us.